American Jewels
exposes the value we place on convenient consumption, from the everyday ingesting of bite-sized goods, to the pop-able dopamine addictions we download from the zeitgeist.
The Pill
Whether colorful and gel-filled or smooth and inviting, The Pill represents the pinnacle of convenience. Easy-to-swallow, the pill allows for the easiest solution to fixing our problems…or so we’re told.
The Packaging
All about the marketing. Convenience is sold to us, seemingly transparent. We know the content we consume is our choice, so it’s our fault if we over-indulge…right?
Currently in the studio
