Excipient: the Ordinary Jewels
exposes the value we place on convenient consumption, from the everyday ingesting of bite-sized goods, to the pop-able dopamine addictions we download from the zeitgeist.
The Pill
Whether colorful and gel-filled or smooth and inviting, The Pill represents the pinnacle of convenience. Easy-to-swallow, the pill allows for the easiest solution to fixing our problems.
The Packaging
All about the marketing- convenience is sold to us, seemingly transparent. We know the content we consume is our choice, so it’s our fault if we over-indulge.
